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Brand Central

Welcome to Brand Central

Brand Central is the home of our new identity. It gives you clear guidance on values, tone of voice, colours, typography, and design language, plus practical tools for logos, print, web, social, and merchandise.

Consistency is key

All marketing and recruitment activity must follow these brand guidelines. This ensures every communication is instantly recognised as coming from the University of Greater Manchester.

How it works

Brand Central provides you with the support, tools, and resources you need to market your programmes effectively.

Instant downloads:

Personalised logos and email signatures (for subjects or initiatives)

Playbook Solutions – quick and accessible

On-brand simple playbook templates for most requirements

Templates use pre-approved designs that we adapt with your copy, calls to action, and images. They save time, cut out unnecessary steps, and don’t need designers for every job. Just send your request via your marketing contact or the inbox (marketing@greatermanchester.ac.uk).

Turnaround is usually 5-15 working days (depending on workload and printer timings). Over time, we’ll move towards self-serve tools so you can create simple assets yourself (planned for Q2 2026).

Photography and videography

  • Request image licences from iStock through the marketing team.
  • For custom photography and videography Brief the Marketing Team

Email your brief to marketing@greatermanchester.ac.uk

Custom Services – for bigger (or more complex) projects

If your project doesn’t fit into our templates, it can still be delivered as a custom job. These take longer (3–6 weeks) and need more budget, but give greater flexibility.

Book a meeting with your designated marketing contact.

myBolton

Download the app for your smartphone from: