Back to menu

Browse your subject areas


Typography and fonts

Brand Central

Typography and fonts

We have two fonts, Fraunces and Lexend Deca, we use Fraunces for headings and Lexend Deca for body copy.

Download fonts directly from Google Fonts free:

Fraunces

Fraunces
abcde
+ &123 :}

Fraunces Bold - 600 weight

Music, Food
& Friends

Art, Design
& You: Inside the
Anxious Mind

Fraunces in 600 weight (bold) carries a distinctive, confident personality. It blends the refinement of traditional editorial type with a fresh, modern edge, giving it a voice that feels both authoritative and approachable. Its high contrast strokes and elegant curves nod to classic serif typography, while its crisp finish and contemporary proportions make it perfectly at home in digital environments.

In use, it delivers impact – headlines feel considered and deliberate, with a tone that is journalistic and intelligent, yet never cold. It’s the kind of font that can carry a campaign headline, introduce a feature article, or frame a student story with equal strength. Fraunces adds depth and style to the brand, ensuring key messages stand out and resonate.

Headings

3 Ways to Boost Your CV

Fraunces is reserved exclusively for primary headings and headlines. Its strong personality and high visual impact make it best suited for short, prominent text rather than body copy. Limiting its use to titles ensures it retains its distinctiveness and allows it to act as a clear visual signpost across our communications.

Lexend Deca

Lexend
abcde
&123

Lexend Deca Bold - 600 weight

Example H2 Heading (bold)

Books, Bytes & Beyond

Need WiFi?

Join Campus_Roam and use your Uni username and password.

Library Open 24/7

Just across from the Athena Café, the library is your place to read, research, and get inspired. Whether you are grabbing a quiet spot between lectures, diving into your next assignment, or exploring something new, you will find the resources, support, and space you need. Pair your coffee with ideas, and make the most of everything on your doorstep. Lexend Deca.

Accessible and easy to read

Lexend Deca is a clean, modern sans-serif with a friendly character, helped by its distinctive single-storey “a” without a tail. Designed for maximum legibility, it features generous letter spacing, open shapes, and balanced proportions that make it easy to read across all devices and in print. Originally developed with research into reading speed and accessibility, its design helps reduce visual stress and supports readers with dyslexia and other reading difficulties.

We use Lexend Deca for all body copy in Regular weight, set at 150% line height on the web for comfortable reading. Bold weight is used for emphasis. For digital and print layouts, text columns should be no longer than 14 words per line, making it easier to scan and process information quickly. This combination of thoughtful design, accessible typesetting, and reader-friendly layout ensures our communications are clear, inclusive, and approachable.

Web safe versions

Georgia for headings

When Fraunces and Lexend Deca are not available – for example, in emails, PowerPoint presentations, or other platforms with limited font support – use Georgia for headings and Arial for body copy. Georgia’s classic serif style provides a similar sense of authority and elegance to Fraunces, while Arial offers the clarity and legibility needed for longer passages of text, in line with Lexend Deca’s role. This ensures brand communications remain consistent in tone and accessible across all formats, even when our primary fonts cannot be used.

Fancy a brew?

Teas, cold drinks, and snacks

From a proper cuppa to something cool and refreshing, Athena Café is your go-to spot between lectures. We serve freshly brewed teas, chilled drinks, and a choice of snacks to keep you going. Whether you are here for a quick break or a catch-up with friends, it is the perfect place to pause and recharge right in the heart of campus.

myBolton

Download the app for your smartphone from: