University of Greater Manchester
Deane Road, Bolton, BL3 5AB.
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The University of Greater Manchester uses a set of logo variants to suit different formats, audiences, and contexts. Each version has a specific name and purpose to help maintain consistency and clarity across all communications.
To support different formats and contexts, we use three named logo variants. Each has a specific role in our brand system:
University Logo
This is our Primary Identity Mark. It includes the crest and university name, and is used in blue or white mono. It appears on most digital and print materials.
Institutional Crest
This is the full-colour crest with Latin motto. It’s reserved for ceremonial and traditional uses, such as certificates and formal documents.
Signature Logo
This is the full colour version of the Core Logo reserved for corporate or official communications.
Logo Clear Space
To protect the integrity and visibility of the University of Greater Manchester logo, always maintain a clear space equal to a minimum of 50% of the crest’s height around all sides of the logo. This space must be free of text, graphics, and other visual elements.
This ensures the logo stands out and is not visually crowded.
Crest and Typography Usage
This rule helps maintain consistency and brand recognition.
Some subjects, centre, areas of expertise or initiatives can use sub-branding. We want students and partners to understand that these sub-brand form a part of the overall student experience and share our common brand values.
Sub-brand text is normally shown in Ox Blue at 50% opacity to create a clear visual hierarchy between the parent brand and the sub-brand name. This ensures the University of Greater Manchester logo remains the primary focus.
In situations where the 50% opacity text does not provide enough contrast for legibility, the sub-brand name may be shown in full 100% Ox Blue. This is typically needed when the logo is placed on darker or more detailed backgrounds, or when viewed at smaller sizes. Always choose the option that maintains both brand hierarchy and readability.
Alignment
When placing sub-brand text to the right of the vertical divider, align the baseline of the text with the bottom edge of the logo. This baseline is where most letters sit, so descenders (such as g, p, or y) will naturally extend slightly below it.
Do not adjust the text to visually align the lowest descender with the logo’s base, as this would misalign the rest of the lettering. Always maintain consistent baseline alignment for a balanced and professional appearance.
Reverse/mono version
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