BSc (Hons) Digital Management and Marketing

Where changes are made to material information contained in this course description or a decision is taken to suspend a course between the offer of admissions and enrolment, we will inform applicants at the earliest possible opportunity and will outline the various options available to the applicant.

As the University of Greater Manchester is well-established as a provider of education across the spectrum of business management and digital technologies, we’re ideally placed to offer degree-level studies in digital marketing and management.

Advances in technology are driving innovations in marketing and retail. The growth in new media platforms, including social media, has led to changes in how consumers interact with brands, products and services. Consumers are demanding more personalised, interactive and entertaining marketing communications, served through constantly evolving digital and online channels via an ever-changing range of devices. Our BSc (Hons) Digital Marketing and Management offers you skills in digital marketing, developed through a vibrant mix of training in the fundamentals of marketing and business management, data analytics, web design and app design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organisations looking to promote their goods and services creatively through online and digital spaces.

During the course, you can also expect to develop a wide range of technical, professional and interpersonal skills, such as attention to detail, teamwork, communication, time management, problem-solving and lifelong learning. Overall, you’ll be well-prepared for a career in digital marketing and management, working for an employer, an agency, or as a freelance consultant.

What can I do with this qualification?

Alternative career options

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. They include:

• Management
• Communications and PR
• Media and journalism
• Financial management
• Information systems
• Purchasing
• Teaching and education
• Self-employment
• Banking
• Auditing and quality assurance
• Project management
• Risk and insurance
• Research
• E-tail

The University of Greater Manchester's BSc (Hons) Digital Management and Marketing programme is a Chartered Institute of Marketing (CIM) Accredited Degree. It includes the following CIM exemptions:

Level 4 CIM exemptions

After graduating from the BSc (Hons) Digital Management and Marketing degree with a 2:2 classification or higher, you'll be exempt from the Level 4 Certificate in Professional Marketing module 'Applied Marketing and Planning Campaigns'. To obtain the CIM's Level 4 Certificate in Professional Marketing or Level 4 Certificate in Professional Digital Marketing, you'll be required to pass one further elective module. For your exemptions to be valid, you'll need to sign up to study with the CIM, send evidence of your graduation to the CIM Qualifications Team, and pass the additional unit within five years of graduation.

Level 6 CIM exemptions

Additionally, after graduating from the BSc (Hons) Digital Management and Marketing degree with a 2:2 classification or higher, you'll be exempt from the Level 6 Diploma in Professional Marketing module 'Marketing & Digital Strategy'. To obtain the CIM's Level 6 Diploma in Professional Marketing, you'll be required to pass the 'Innovation in Marketing' module plus one elective module. Alternatively, you could pursue the CIM's Level 6 Diploma in Professional Digital Marketing, in which case you'll be required to pass both the 'Digital Optimisation' and 'The Digital Customer Experience' modules. For both Level 6 qualifications, you'll need to sign up to study with CIM, send evidence of your graduation to the CIM Qualifications Team, and pass the additional units within five years of graduation for your exemptions to be valid.

We are also seeking professional accreditation with the Digital Marketing Institute (DMI).

Home/EU Fees

No fee information is currently available, please contact the University of Greater Manchester’s Academic Fees team by emailing AcademicFees@greatermanchester.ac.uk for more information.

International Fees

No fee information is currently available, please contact the University of Greater Manchester’s Academic Fees team by emailing AcademicFees@greatermanchester.ac.uk for more information.

Bursaries

Click here for more information about the scholarships and bursaries available to University of Greater Manchester students.

Important note regarding tuition fees: EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.

Home Undergraduate Tuition Fee Adjustment

The tuition fee applicable to the first year of your programme of study is confirmed in your offer letter. The tuition fee set is based on the regulations and guidance in force at the time of offer but remains subject to adjustment in accordance with any government-approved inflationary increase. The University reserves the right to amend tuition fees for all years of study, including the first year, by no more than the maximum increase permitted under legislation and regulatory guidance issued by the UK Government and the Office for Students.

Where such increases are approved, they will not exceed the rate of inflation, as measured by an appropriate index such as the Consumer Prices Index (CPI), or any successor measure specified by government. The University will apply any adjustment consistently across affected student cohorts and will give reasonable notice to students of any confirmed change to the published fee before the start of the relevant academic year.

This approach ensures that tuition fees remain compliant with applicable legislation, proportionate to inflationary changes, and consistent with government policy linking permitted fee uplifts to the maintenance of high-quality education and outcomes. For more information, please refer to the government guidance at: gov.uk – Universities to deliver better outcomes in return for full fees.

Postgraduate and International Tuition Fee Adjustment

The tuition fee applicable to the first year of your programme of study is confirmed in your offer letter. The University reserves the right to amend tuition fees for subsequent years of study in accordance with its Course Fees Policy. Where such increases are approved, they will not exceed the rate of inflation, as measured by an appropriate index such as the Consumer Prices Index (CPI), or any successor measure specified by government. The University will apply any adjustment consistently across affected student cohorts and will give reasonable notice to students of any confirmed change to the published fee before the start of the relevant academic year.

Lectures introduce the core course content, while seminars allow you to explore subjects in greater detail through both face-to-face and online teaching sessions. Tutorials offer you space to ask questions, ensuring you understand the topics covered in the lectures and seminars. We use case studies and practical scenarios as a means to help you learn to apply academic theory to real-life scenarios, allowing you to gain insights into current practice in a working digital marketing environment. You’ll also need to undertake considerable guided independent study; for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.

Guest lectures and presentations by a variety of visiting experts from relevant employment areas offer you the chance to further develop your technical knowledge and understanding. We work collaboratively with industry partners to create live briefs and offer work placements that give you opportunities to experience current e-commerce and digital marketing practices first-hand.

In terms of assessment, you can expect time-constrained exams, essays, reports, presentations, portfolios, and others. These contribute to your final module mark and allow you to demonstrate that you have met the learning outcomes.

We also use other forms of assessment to help you learn, provide you with feedback and inform your development. These do not, however, count towards your final module mark.

Modules

The modules listed below may be a mixture of compulsory and optional. You may not have the opportunity to study all the modules shown as part of the course.

• Academic Skills Development
• Contemporary Issues in Marketing
• Financial Decision Making in Business
• Business Environment
• Big Data Analysis
• Introduction to Data Analytics
• Project Management
• Enterprise Innovation and Creativity
• Professional Development Skills
• Work Based Project
• Customer Data Insights
• Planning Campaigns
• Dissertation
• Strategic Management
• E Commerce and Contemporary Marketing
• Advanced Data Analytics
• Digital Marketing Technology
• Integrated Digital Marketing
• Digital Consumerism

Assessment methods

Learning Activities

The university will use all reasonable endeavours to deliver your course as described in its published material and the programme specification for the academic year in which you begin your course. The university considers changes to courses very carefully and the university will minimise any changes. Please be aware that our courses are subject to review on an ongoing basis and changes may be necessary due to legitimate staffing, financial, regulatory and academic reasons. The content of course modules and mode of associated assessments may be updated on an annual basis. This is to ensure that all modules are up-to-date and responsive to employment and sector needs. The published course material and the programme specification contain indicative ‘optional modules’ that may be subject to change due to circumstances outside of our control. For this reason, we cannot guarantee to run any specific optional module.