University of Greater Manchester
Deane Road, Bolton, BL3 5AB.
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Study with an Off-Campus Partner
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Time: 10am - 1pm
Venue: GMBS
In a world where culture is no longer hidden behind closed doors, this NWEEG session — proudly sponsored by After Athena — explores how people, trust, and reputation have become inseparable. After Athena will kick things off with a thought-provoking keynote before we shift into a dynamic panel discussion and end with meaningful networking. Together, we’ll unpack the gap between employer brand and employee reality, how engagement directly shapes reputation and recruitment, and why platforms like social media and Glassdoor make authenticity non-negotiable. We’ll also look at how data and storytelling can strengthen trust both inside and outside your organisation. Perfect for business leaders, HR professionals, and engagement advocates who know that your people are your brand — and want to protect and elevate it.
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